Most start-ups crash

They can’t build the plane fast enough. No complete blueprints and the landscape is changing daily.

Get the help you need

Value/feasibility studies

What problems does your target have that you can solve? Can you build a solution before you run out of resources?

Marketing plan & implementation

Content, convenience, competition, CRM, etc… Marketing is key for success. Do you have what it takes?

Strategic planning

What are your SMART goals and objectives? Do you know what initiatives will get you there?

Branding and positioning

So much more than a logo, a color, and a font. Why would someone want to recommend your company?

Skunkworks project development

Just because people say it is a crazy idea, that doesn’t mean it can’t generate value… Want to see if your idea can fly?

Marketing automation

So many tools available. How do you efficiently support growth of your customer’s journey and touchpoints?

20+ years helping startups

Meet Patrick

I help those who dare to make a difference

In 1993, fresh out of university, I saw an opportunity for the startup I worked for; build a B2B website. It was the 7th website on the then hot Yahoo Chemical Companies list. The small investment paid off. The company still owns a valuable domain name and is still going strong (it wasn’t all me :-).

A few years later I co-founded the proverbial startup from my (Portuguese) bedroom: ChemConnect Inc, a disruptive online marketplace that was later headquartered in San Francisco, grew to ~200 people, and was eventually sold to ICE.

Since then I’ve closely worked with over 20 CEOs and other tech startup leaders in healthcare, life-sciences, and other industries. Fast moving start-up environments where everyone learns by the seat of their pants. I help them achieve their goals in marketing, strategy, branding, and business development.

I feel fortunate to have worked with David Eddy, MD, PhD; the father of evidence based medicine. His company, Archimedes, was a disruptive healthcare startup that was later sold to Evidera. His evidence mantra shaped my thinking. Now I focus on success by assessing the reality of my client’s resources and landscape, make next-step hypotheses, execute, and adjust based on evidence. A good gut feel is needed to start and data is essential for long-term, sustainable success.


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PT: +351 918 412 363 | US: +1 415 692 5258 | UK: +44 203 239 2852

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